Talk Nerdy To Me: Wired Founder Launches Chocolate Company

The founder of Wired Magazine, Louis Rossetto, is the proud owner of a brand new organic chocolate manufacturing company called Tcho, based out of San Francisco's Pier 17. No word on the pronunciation. With it's weirdly unappetizing promotional techno-speak (“We are releasing TCHO Beta now … “) and clean, minimalist packaging, Tcho is billing itself as a company where “technology meets chocolate.” While chocolate goes beautifully with many, many things, I'm not so sure technology is one of them. All gimmicks aside though, chocolate is still chocolate. (via Boing Boing)

— Brian Bernbaum

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