When you walk into Graciela Mendoza Moreno's restaurant, she will surprise you with a compliment. “Guapo!” or “Guapa!” she shouts (“Handsome!” or “Beautiful!”) to every customer who enters Victor's Mexican restaurant in SOMA. She stands at the helm of the burrito assembly line, beside the mild and spicy salsas and the creamy guacamole.
Moreno explained the history of her greeting style: “Before, I said, 'Hi! Hi!'” But then, “all the guys say, 'I want to come here because you say, 'Handsome!'” Her customers may come for the warm welcome, but they stay for the burritos.