The Year Of Eating Dangerously: Best New Food Of 2007

Although technically Brawndo doesn't count as food — except possibly for plants — I still have to anoint it the best new food of 2007 based solely on this hilarious ad, containing possibly my all-time favorite line from any commercial ever:

“It will make you wonder why you've never crushed a human skull with your bare hands.”

Crazy? Yes. Does Brawndo taste like crap? Probably. But who cares when you've got advertising gold like this.

— Brian Bernbaum

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