Although technically Brawndo doesn't count as food — except possibly for plants — I still have to anoint it the best new food of 2007 based solely on this hilarious ad, containing possibly my all-time favorite line from any commercial ever:
“It will make you wonder why you've never crushed a human skull with your bare hands.”
Crazy? Yes. Does Brawndo taste like crap? Probably. But who cares when you've got advertising gold like this.
— Brian Bernbaum