It's back, only with a clipped name and a populist new image. Last year's inaugural SF Chefs. Food. Wine. festival took over Union Square for four days in August. Organizers tried to wrap the fest in Aspen-grade Food & Wine Classic glamour, but the public largely stayed away. (By contrast, 70,000 flocked to the street-food-focused Eat Real Festival in Oakland that same month.)
No surprise, then, that this year's SF Chefs 2010 ― scheduled Aug. 9-15 ― has slightly lower ticket prices to go along with its shortened, de-punctuated moniker. The 2010 event's most expensive ticket is $125, down from $150 in 2009. If you have a Visa Signature card (Visa's the sponsor), the price dips to $95. Like last year, there'll be Grand Tasting Tents featuring bites from local starred chefs, seminars, and assorted shameless foodie-isms.