Wash Out That Stain: Four Barrel Is Now “The Tide”

Founder Jeremy Tooker gave up his 50 percent stake, and the remaining owners will shepherd the coffee company's transition to an employee-owned co-op model before stepping away as well.

Four Barrel’s Portola location, soon to be rebranded (Instagram)

 
 
If you’ve ever felt a little queasy about boycotts because they pay insufficient heed to collateral damage, this is the outcome that future boycotts should demand. In one fell swoop, The Tide has struck a blow against toxic patriarchy and the outmoded ownership model of capitalism at once. 

 

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