The 3D entertainment of choice for parents who just don't give a shit, Alvin & the Chipmunks have recently been turning up to promote their terrible new movie on the local TV news programs viewed by their target demo: those Americans who plow through the culture like gape-mawed whales, gulping down whatever entertainment-plankton just happens to pass before them.
This morning some might have choked a bit on this. In a PR package apparently prepared by whatever studio unleashes godawful chipmunk movies, Fox 4 Kansas City movie critic Shawn Edwards -- the auteur behind "We Make Movies Too: The 100 Best Black Movies Ever" and the founder of www.ILoveBlackMovies.com -- gets called a "jungle monster" by the Chipmunks ... twice.
WARNING: If you have still have a soul, this video might snatch it away.
You may know Edwards as the critic whose excited blurbs appear on the posters and ads for movies that no other critics would award with excitable blurbs. (He does pretty well in Criticwatch's "Whore of the Year" polls, although I think there's t least a bit more to him than that.)
Hair-raising as this video is, it illustrates a point that Edwards has made before: for better or worse, he's a rarity. This video package is designed for any critic to jump in, act with the Chipmunks, insert a half-assed joke about the local team, and then have a cute time-killer for his or her market. Since black critics are uncommon, it probably occurred to nobody in the Chipmunks marketing team that the phrase "jungle monster" could possibly have connotations beyond whatever they were going for here.
Edwards had no such trouble during his hard-hitting interview with Yogi and Boo-Boo.