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Tuesday, July 30, 2013

S.F. Designers Give Reclaimed Wood a New Life as Sunglasses

Posted By on Tue, Jul 30, 2013 at 4:19 PM

I had a chemistry professor in high school who ate everything with chopsticks, up to and including soup. When questioned, he'd always shrug and say, "Everything just tastes better with wood."

My high schooler friends and I always giggled at the elderly fellow's innocent innuendo. But three years later, one business is using wood to heighten a different sensory experience.

S.F.-based eco-business Wooed®, an intimate two-person company, began selling their sunglasses in April, crafting each pair by hand from reclaimed wood, in a process co-founder Joh Olson describes as "satisfying."

"Our whole idea is to draw attention to the natural beauty of wood," Olson explained. "A fair amount of wood is wasted, so we're making products that bring out the natural color, grain, et cetera."

The result? Eco-friendly shades that are "perfect for every occasion," (including graffiti-wall model shots).

click to enlarge Image courtesy of - PHOTO: DARREN CUMMINGS
  • photo: Darren Cummings
  • Image courtesy of

Olson and his partner, Julia Zhu, plant one tree for every pair of sunglasses they sell -- either on their own time or by donating to the environmental nonprofit Plant-It 2020. So in a way, the $295 Cocobolos come with a tree.

Best of all, wood floats, so you can look cool while you're shredding the gnar or jumping into a pool.

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Susie Neilson


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