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Wednesday, April 9, 2008

Has Starbucks Reinvented Drip Coffee? Doubt It.

Posted By on Wed, Apr 9, 2008 at 10:07 AM

click to enlarge starbucks_logo.jpg

As an already coffee-obsessed city, It will certainly be interesting to see San Francisco's reaction to the latest phase of Starbucks' reinvention. Pike Place Roast is being billed as a new, reinvented drip coffee "freshly roasted, hand-scooped, freshly ground and brewed with shorter hold times," which will presumably replace the standard burnt rocket fuel flavor with a smoother (gasp!) more drinkable cup of coffee. I can't help but wonder how much attention the Starbucks braintrust has been paying to the widely-covered, supposed Blue Bottle drip coffee renaissance. Serious Eats gathered some initial reactions to the Pike Place Roast from a store in Rosslyn, Virginia and returned with a very mixed bag.

-- B.B.

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Brian Bernbaum

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