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Thursday, July 30, 2009

Market Report: Earth Island Expands into Former PlayStation Store, Adds Vendors

Posted By on Thu, Jul 30, 2009 at 11:47 AM

click to enlarge Cupcake maker Kingdom of Cake is one of 10 new vendors. - MEREDITH BRODY
  • Meredith Brody
  • Cupcake maker Kingdom of Cake is one of 10 new vendors.
On Monday last week, the Earth Island Farmers' Market in the Metreon (101 Fourth St. at Mission) expanded into the former Sony PlayStation store on Fourth Street, adding more than 10 new vendors. The market opened in mid-May with some two dozen prepared food stalls and produce sellers in the space on Mission that once housed the Discovery Channel Store.

"The PlayStation space was always part of our plans," organizer Mark Brett told SFoodie. "Within the first four weeks of the first space opening, we had a waiting list of vendors. Our original lease runs through next summer, but we have options to extend. And the Metreon management is so pleased they've offered us spaces in two of their other malls." Brett did suggest management was moving ahead with launching two new farmers' markets in Westfield properties, but declined to say where. The Metreon market was conceived as a kind of placeholder until owner Westfield begins a major remodel in late 2010. Plans call for turning the Metreon's ground floor into a restaurant arcade, reportedly featuring the likes of Mixt Greens and Best-O-Burger.

Among the new vendors to the expanded farmers' market are cupcake company Kingdom Cake (50 rotating flavors, including basil-lemon-blueberry and vegan coconut). There's also Tara's Organic Ice Cream, which originated in New Mexico but moved to the Bay Area to be near its suppliers, primarily Strauss organic dairy in Marin.

click to enlarge Tara's Organic Ice Cream: Close to the source. - MEREDITH BRODY
  • Meredith Brody
  • Tara's Organic Ice Cream: Close to the source.
A place with the straightforward name Vietnamese Sandwich is offering banh mi, while across the aisle France du Jour serves up baguette sandwiches, French pastries, a cheese plate, foie gras, and a plat du jour. Upscale restaurant Amber India has a booth dishing up curries, tandoori chicken, and samosas in a variety of combo plates.

Boba Bar sells adobo on rice, shumai, and milk tea. And on a recent visit, Nasi Lemak Malaysian Cuisine was offering a special on coconut rice, curry chicken, a banana coconut dessert, and a drink for $4.99. Alas, it sold out before we could get to it.

The market is open Mon.-Sat.10:30 a.m.-8 p.m., and Sun 10:30 a.m-7 p.m.

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Meredith Brody

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