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Monday, May 24, 2010

Philz Coffee Opens in Berkeley's Gourmet Ghetto

Posted By on Mon, May 24, 2010 at 1:34 PM

click to enlarge PHILZ COFFEE/FACEBOOK
  • Philz Coffee/Facebook

Philz Coffee, a perennial winner of SF Weekly's readers poll for Best Coffee, just opened its seventh location in the heart of the Gourmet Ghetto, just across the street from Chez Panisse and down the block from the Cheese Board.

"It's massive. It's two stories," says co-owner Jacob Jaber, speaking from the space this morning (it last housed Cafe de la Paz). "We have a living

room as big as a mansion's and an outdoor patio. Even though we don't

have the signs up, we're already getting tons of customers who know

about us." Like the other Philz locations, the cafe serves pastries from

Berkeley's Nabolom Bakery, and plans to install a large-screen TV for UC Berkeley games.

The new shop places Philz within a few feet of Guerilla Coffee

(which pours Blue Bottle, FYI), and a few blocks away from the original

Peet's store. SFoodie, which knows from long experience how passionate

North Berkeleyites can get about these things, predicts a spate of

fisticuffs between fans of the three roasters.

Philz Coffee 1600 Shattuck (at Cedar), Berkeley, (510) 705-1083; open Mon.-Fri. 6 a.m.-9 p.m., Sat.-Sun. 6:30 a.m.- 9 p.m.

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Jonathan Kauffman

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