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Wednesday, July 14, 2010

New Dinner Service at Local Mission Eatery Spans Big-Plate, Small-Plate Formats

Posted By on Wed, Jul 14, 2010 at 4:44 PM

click to enlarge The set-price, set-menu format wasn't quite working. - DANI S./YELP
  • Dani S./Yelp
  • The set-price, set-menu format wasn't quite working.
More on the new dinner scene launching Friday at Local Mission Eatery. In "Buzz Machine" this morning, Jonathan Kauffman remarked on the passing of Local Mission's twice-weekly pop-up-style dinners in favor of a la carte service, Weds.-Sat., 5:30-10 p.m. The change follows the arrival of a beer and wine license. Local Mission owner Yaron Milgrom tells us more via e-mail. Turns out the set-menu, set-price format was too limiting (the restaurant could seat only 30 per twice-weekly dinner), and the price ― $65 when Kauffman showed up earlier this year ― too steep.

"So we went back to the drawing board," Milgrom writes. "Within the traditional setup, we wanted to offer something new. We took a menu feature we really liked and applied it across the board ― every dish is available appetizer or main size. This way, diners can construct an app-and-main meal or a shared plates or even a tasting menu of sorts."

The menu's posted at Local's website; each item has an app/main price. As for the Lucky Dog New York steak ($14/$25), Milgrom says that, starting next week, that'll morph into roasted goat.

Cow lovers, you've been warned.

Local Mission Eatery 3111 24th St. (at Folsom), 655-3422.

Follow us on Twitter: @sfoodie. Contact me at John.Birdsall@SFWeekly.com

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