They'll be serving Fat Tire, natch, the bike-friendly and -inspired beer that launched the brewery back in '91, as well as other members of the New Belgium family. If we're lucky, that'll include Eric's Ale, a sour peach beer that just earned a silver medal at the Great American Beer Fest. All proceeds from tomorrow's beer sales benefit the San Francisco Bicycle Coalition and Bay Area Ridge Trail Council.
Here's the schedule of events. And as the brewery itself says, "Remember, this is a bicycle festival with beer, not the other way around."
10 a.m.: Bike Parade Registration
11 a.m.: Bike Parade Launch
Noon: Performances Begin
12:20 p.m.: The SLOW RIDE
1:30 p.m.: The Great Bike Story Contest for New Belgium Cruiser Bike
2:35 p.m.: Car-for-Bike Trade Celebration
4:50 p.m.: Faux Finale
4:55 p.m.: Faux-Real Finale
5:00 p.m.: Curtain Closes
New Belgium Brewing's Tour de Fat
When: Sat., Sept. 25, 10 a.m.-5 p.m.
Where: Lindley Meadow in Golden Gate Park