There was a moment when Jacob told the audience she's spoken with all the big-name food bloggers for the new edition and asked if we could name them. In an instant, we all rattled off blogger names as if they were our best friends, and as big as any best-selling author: The Pioneer Woman, Amateur Gourmet, and Heidi, oh my!How times have changed. Jacob mentioned that for the original Will Write for Food she was surprised that Anthony Bourdain was generous enough to offer a back cover blurb. (We all laughed when she admitted to stalking Ruth Reichl's assistant, but to no avail.) For the new edition, Jacob says she finally got to speak with Reichl; she now calls her directly. The days of Gourmet are over, and with the popularity of Yelpers, bloggers, twEATers, and Chowhounders, the tables have turned like a Lazy Susan.
Will Write for Food covers a wide span, from the chapter "The Art of Recipe Writing" to "Secrets of Restaurant Reviewing." Well-known blogger and cookbook author David Lebovitz says he followed Jacob's advice after buying the book when it was originally published. He authored the foreword to this latest edition.
Food writing is competitive and poorly compensated, but Jacob offers a guide to its rewards. We happily push the fork and the keyboard as we continue to write for food.