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Thursday, November 18, 2010

Charles Chocolates Operates Virtual Goodie Factories for Online Game

Posted By on Thu, Nov 18, 2010 at 5:40 PM

click to enlarge The chocolate-making game's been averaging 800,000 plays a month. - PLAYFIRST VIA SFGATE
  • PlayFirst via SFGate
  • The chocolate-making game's been averaging 800,000 plays a month.

Want to make your own Charles Chocolates creations? There's a video game called Chocolatier: Sweet Society for that. Charles Chocolates has teamed up with social networking game company PlayFirst for this venture, where players make their own chocolates in virtual factories set in San Francisco. In a reality-virtual twist, players can order and send an actual box of Charles Chocolates confections to friends (or themselves) after unlocking the recipes in those virtual factories ― truffles and pralines are two of the five recipes available.

Charles owner Chuck Siegel tells SFoodie it took three months to get the deal with PlayFirst in place. Since it launched it's been "remarkably popular" ― players of Chocolatier are averaging 800,000 per month, according to Siegel. Online gaming is suddenly looking sweeter.

Follow us on Twitter: @sfoodie. Follow Mary Ladd at @mladdfood.

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Mary Ladd

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