Get SF Weekly Newsletters

Friday, January 14, 2011

Burger King Finds New Way to Make You Fat

Posted By on Fri, Jan 14, 2011 at 4:06 PM

click to enlarge The Jalapeño and Cheddar BK Stuffed Steakhouse burger: digusting or brilliant? - BURGER KING
  • Burger King
  • The Jalapeño and Cheddar BK Stuffed Steakhouse burger: digusting or brilliant?

It didn't take long for the creative geniuses behind fast-food marketing to come up with a new way to make you fat in the New Year. Earlier this week we noticed a new menu item at our local Burger King, with the slogan "Jalapeño and Cheddar In it. Not on it."

Now, we've heard of stuffed-crust pizza, but not many cheese-stuffed burgers. And while the Jalapeño and Cheddar BK Stuffed Steakhouse burger ($3.99, $6.09 for the meal combo) is no chicken cordon bleu, the burger does have bits of cheddar cheese and jalapeño mixed right into the meat patty. According to the press release, the marketing campaign and TV ads start Jan. 17.

We wonder how much research went into developing this. Did anybody consider that the sight of yellow ooze squirting from a burger's every pore might not appeal to one of BK's target demographic segments, namely teenagers with pimples? Compared to last year's famous KFC Double Down, what do you think about BK's latest? Disgusting or brilliant? If you try one, let us know.

Follow us on Twitter: @sfoodie.

  • Pin It

Tags: , , , ,

About The Author

Luis Chong


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • 24th Annual Autumn Moon Festival
    Crowds gathered September 6-7 for the 24th Annual Autumn Moon Festival in Chinatown. Visitors enjoyed arts, crafts, cultural exhibits, food and a dog fashion show. Photographs by Dhoryan Rizo.
  • Felton: Touring the Redwoods
    Blue skies meet redwood canopies in the mountain town of Felton, located just north of Santa Cruz on Highway 9. Once a bustling logging community, the town is now a mix of mellow locals and serene wilderness. Visitors can enjoy the redwoods in nearby Henry Cowell Redwoods State Park and splash in swimming holes in the San Lorenzo River. For a bite to eat stop by Rocky’s Cafe for fruit-laden pancakes, barbeque at the Cowboy Bar & Grill and poolside burgers at the Trout Farm Inn. Other stops worth checking out include Roaring Camp Railroads, the Mount Hermon zip line tour, and the educational Bigfoot Discovery Museum. For beer or cocktails a log cabin bar has you covered.