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Monday, February 21, 2011

Wholesome Bakery Expands to Whole Foods

Posted By on Mon, Feb 21, 2011 at 2:57 PM

click to enlarge Wholesome Bakery's baby sweet potato and banana pies. - TAMARA PALMER/2009
  • Tamara Palmer/2009
  • Wholesome Bakery's baby sweet potato and banana pies.

Whole Foods is getting more wholesome. Wholesome Bakery, that is.

Mandy Harper, owner and head baker at Wholesome Bakery, is expanding beyond her La Victoria hub through a new partnership with Whole Foods.

Harper's line of vegan cookies and cupcakes (including the ever-so-popular mint chocolate chip cookie sandwich) can now be found at the week-old Whole Foods Haight Street location, joining the ranks of other current or former mobile vendors and communal kitchen comrade Hapa SF who are also preparing ready-to-eat meals for Whole Foods' Northern California region's Street Eats initiative.

click to enlarge Mandy Harper. - KIMBERLY SANDIE
  • Kimberly Sandie
  • Mandy Harper.

This week, Wholesome's treats are rolling out to Whole Foods Potrero and eventually the rest of the San Francisco locations. Within the next six months, Harper says, they'll be available in 30 Bay Area locations. "We'll see if that's possible, but I'm definitely going to shoot for as many as I can," she says. "I'm starting with all the S.F. stores and will keep going from there."

You can also find Wholesome Bakery at local businesses including Valencia Whole Foods, Real Food Company, Beautifull, Sidewalk Juice, and Café Divis. Harper does a daily catering gig at Zynga. And starting in March, Wholesome will be the exclusive dessert option for Source, a New Age vegan/vegetarian restaurant launching in SOMA. Harper's future plans still include her own storefront in the Mission or Marina, but that's unlikely to happen for another year, especially now that Harper's busy baking for Whole Foods and other retailers.

What else is on the horizon? Harper's rolling out new additions to her lineup, including vegan brownies, cinnamon rolls, marshmallows, and get this ― butter-free croissants, which sound just about perfect for francophile vegans with a thing for Whole Foods.

Follow us on Twitter at @sfoodie, and like us on Facebook. Valerie Luu tweets at @valerieluu and at @littleknock, her Vietnamese street-food venture.

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Valerie Luu

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