Get SF Weekly Newsletters

Friday, August 26, 2011

New Vesta Flatbread Truck Hits the Streets

Posted By on Fri, Aug 26, 2011 at 10:15 AM

click to enlarge WWW.VESTAFLATBREAD.COM
  • www.vestaflatbread.com

Jenya Chernoff, Traci Prendergast and Aron Ford hosted a private launch of their Vesta Flatbread food truck at Oakland's Linden Street Brewery last night. Attendees included friends, family, and Kickstarter backers. The former Arizmendi bakers raised over $6000 through their Kickstarter fundraising platform, enabling them to take their farmers' market stand on the road.

Confusingly, though Vesta is the Roman virgin goddess of hearth, home and family, they named their biodiesel-powered truck Ceres, the Roman goddess of agriculture. Ceres is equipped with a brick oven and rotisserie spit. Everything from the bread to beet slaw is made in the mobile kitchen with locally sourced, high-quality ingredients.

They had a great turnout, so great that most of the Mediterranean-style sandwiches had been eaten by the time SFoodie arrived. We did get to try a flavorful vegetarian sandwich. One thing for sure: they know how to bake. The bread has the perfect combination of softness and chewiness. They also make a mean lemonade.

There's no word yet on when Ceres will cross the Bay Bridge. Follow them on twitter @vestaflatbread

Marla Simon is a San Francisco-based chef, food stylist, and food writer. Follow her on twitter: @Marla_Simon

Follow us on Twitter: @sfoodie, and like us on Facebook.

  • Pin It

Tags: , ,

About The Author

Marla Simon

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows

  • U2 @ SAP Center in San Jose
    Last night U2 performed the first U.S. date of it’s Innocence + Experience tour at SAP Center in San Jose. All four band members were present despite recent injuries sustained by both Bono and Edge. The sold out show took audience members on a walk down memory lane as the band revisited their roots. The innovative stage and lighting used gave the arena show an intimate feel, and engaged audience members in all sections of the venue. Photographs by Sugarwolf.
  • Bay to Breakers 2015 - NSFW
    The 103rd annual Bay to Breakers 12K race was packed on Sunday despite the cold weather. With a starting point a few blocks from The Embarcadero, people dressed as bananas, Elvis and everything in between ran west through the city and finished at the Great Highway where breakers crash onto Ocean Beach.

    Photographs by Christopher Victorio.