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Monday, December 3, 2012

Jake's on Market Goes Out in a Passive-Aggressive Blaze of Glory

Posted By on Mon, Dec 3, 2012 at 2:15 PM

click to enlarge A portion of the note Jake's on Market left behind when it closed. - INSIDE SCOOP
  • Inside Scoop
  • A portion of the note Jake's on Market left behind when it closed.

Jake's on Market, the New American joint in the Castro, closed over the weekend -- leaving a deliciously passive-aggressive note pinned to the door. Inside Scoop took a snapshot of the offending document, the text of which is also printed on the restaurant's website. The note from owners Brad and Tim starts out nicely, thanking their regular customers and saying "we'll always remember your kindness." But it starts getting weird in the second paragraph.

See also:

- "No, You're Boring": 1058 Hoagie Lashes Out Against This Week's Review

"And for a small minority of people who rooted for our failure before we ever opened our doors because we weren't the same restaurant that had previously occupied this space, and which we had no connection to, well, we'll never forget you either," the note reads, going on the cite Yelp reviews criticizing the color of the staff t-shirts as "both amusing and demoralizing."

It is certainly one way to go out, though in tone it reminded us of the slightly petty menu board name-calling directed at our critic a few weeks ago -- how productive is this sort of thing in the longrun, really? We're also not entirely sure who's in that "small minority" rooting for a friendly neighborhood restaurant's failure either, but if you're among them, you should probably be ashamed of yourself.

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About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


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