Get SF Weekly Newsletters

Thursday, January 10, 2013

See Your Beer's True Colors With Beertone

Posted By on Thu, Jan 10, 2013 at 1:35 PM

click to enlarge BEERTONE
  • Beertone

When did the Pantone color guide become the hippest thing ever? Is it Pinterest's fault? Anyway, along with new Mission bar Trick Dog's Pantone-based cocktail menu, the Laughing Squid alerted us to a new product: Beertone, a Pantone-inspired beer reference guide that organizes brews by color swatch.

See also:

- Hold Onto Your Livers -- SF Beer Week is Coming

- Almanac Pairs with Dandelion Chocolate For New Biere de Chocolat

Despite the gimmicky idea, Beertone looks pretty cool, actually -- a fun way to learn more about beer and see the color gradients of different brewing styles without having to read a book on the subject. The project is the brainchild of Daniel Eugster and Alexander Michelbach, a pair of advertising men in Switzerland who seem to be doing it for fun in their free time. "With Beertone we are trying to create something that would be useful and fun for everyone that likes color and beer, like we do," says Michelbach on the website.

Each card contains quite a bit of detail about each beer: a picture of the bottle, info about the brewery and the beer itself (ABV, tasting notes), and the color codes if you want to replicate your favorite brew's hue on your own ... which, incidentally, would be an inspired decorating scheme for a new brewpub.

Currently you can pre-order the guide to 200 Swiss brews for $39 USD, or you can pay 10 or 20 more bucks for a Beertone-branded stein, stickers, beer mats, and more. A guide to Brazilian beers is promised to come by "Carnaval 2013."

Follow @annaroth


  • Pin It

About The Author

Anna Roth

Anna Roth

Bio:
Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows