Get SF Weekly Newsletters

Thursday, January 31, 2013

"Deliciousness is My Primary Concern": Watch This 12-Minute Coffee Documentary

Posted By on Thu, Jan 31, 2013 at 3:05 PM

click to enlarge coffee_video.jpg

Approximately 2,000 hours of work go into every cup of coffee, from growing the beans to brewing the cup, according to this new 12-minute short documentary on coffee roasting from The Thrash Lab. "Specialty Coffee: The Pursuit of Deliciousness" takes an in-depth look at three California roasting companies -- Bay Area darling Blue Bottle, along with The Mill and Handsome Coffee Roasters down in L.A. -- and the mindset of the people behind the beans. Common themes include pride in every cup, the importance of treating the roasting and brewing process with respect, and, naturally, the deliciousness of the final product.

See also: Talking Coffee With Hanna Neuschwander, Author of Left Coast Roast

Key quote (we think from Blue Bottle founder James Freeman?): "Coffee is so delicious, it's like one of those miracle products that tastes so good, makes you smarter, more energetic, more charming, happier, it's just continually fascinating. Just the process of growing it, bringing it into the country, roasting it, serving it, you know, it's a shared cultural experience that we have, the regulars that come in want to be part of that, want to interact with the baristas and other customers. It's not just because they want a delicious drink made by professionals, but they want to participate in that ritual."

Follow @annaroth


  • Pin It

About The Author

Anna Roth

Anna Roth

Bio:
Anna Roth is SF Weekly's Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows

  • Phish at the Bill Graham Auditorium
    Phish is in the midst of a block of sold out shows at the Bill Graham Civic Auditorium (October 27-29). The Monday night concert featured a rare first set opener of “Walfredo” with the band members switching instruments for the song. The evening’s highlights included John Fishman and his iconic vacuum cleaner solo and favorites such as Chalk Dust Torture, Slave to the Traffic Light, Axilla, Rift, 2001 Space Odyssey, and Maze. The show also featured Phish’s debut of a, seemingly impromptu, version of “Take Me Out to the Ballgame” to with roaring approval of the, singing along, crowd. With Game 6 being tonight, partying Phish fans will join Giants fans in Civic Center Plaza where there will be a World Series viewing party on a large screen set up by the City. Photography by Jamie Soja.
  • The 4th Annual Masquerotica 2014 - NSFW
    The theme this year was Carnaval Mystique for the 4th Annual Masquerotica at The Factory. Attendees were entertained by strip dance, trapeze, and live music. Photographs by Calibree Photography.