Get SF Weekly Newsletters

Wednesday, May 21, 2014

FiDi's Proper Food: A Big Step Up From Walgreens, But Still Grab-and-Go Lunch

Posted By on Wed, May 21, 2014 at 2:20 PM

click to enlarge ANNA ROTH
  • Anna Roth

Proper Food opened last week in the corner of the FiDi/SOMA where it seems like construction cranes are constantly overhead and big holes in the ground instead of buildings are the norm. It's a grab-and-go establishment aimed at the busy working crowd; there are no tables or reasons to linger. The menu focuses on protein-rich sandwiches and salads made with healthy, seasonal ingredients, and is overseen by Executive Chef Juan Munoz, formerly of Campton Place.

The restaurant's sleek, white, Apple store-like building is tricky to find at first, if you're going by the address -- it's actually a bit west down Mission from First. Inside, instead of a make-your-own salad counter, is a refrigerated wall with pre-made salads, rice bowls, soba noodle bowls, and sandwiches lined up like you'd see at Walgreens. No time stamps or any indication of how long they'd been there.

click to enlarge Proper Food's modern exterior on Mission street. - ANNA ROTH
  • Anna Roth
  • Proper Food's modern exterior on Mission street.

click to enlarge The grab-and-go case at Proper Foods. - ANNA ROTH
  • Anna Roth
  • The grab-and-go case at Proper Foods.

I chose the octopus salad with garbanzo beans ($12.50), which came pre-dressed and with a little cup of "Spanish croutons" (regular croutons dusted with smoked paprika or something). Usually I am at war with frisee in salads -- so unnecessary! so hard to eat! -- but here it was well-chopped and added a nice bitterness to the mix. The lemon dressing was light and perky, and couldn't have been on there too long because the chickpeas had retained some firmness. And the octopus was fabulous, tender and smoky-tasting from the grill, a tough feat to pull off.

click to enlarge The salad before I mixed it up and made it ugly. - ANNA ROTH
  • Anna Roth
  • The salad before I mixed it up and made it ugly.

The biggest downside, besides the fact that I had to mix up the salad myself (so hard, guys), was the inclusion of diced red and green peppers, the only other vegetable besides the frisee. Their bland sweetness didn't really jive with the rest of the Mediterranean flavors, and I would have liked to see ingredients like fennel, olives, or cucumber to balance it out.

All in all, it was a pleasant-enough lunch, but when I'm paying $13 for a salad, I'm probably going somewhere like Mixt Greens or The Plant where it's made to order and I can call more of the shots.

  • Pin It

About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.

Suggested Reading


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • How Weird Street Faire
    The 16th annual How Weird Street Faire shut down SoMa on Sunday as people flocked to the city wearing colorful costumes to dance, view performances, and enjoy art. Photographs by Michael Hendrickson.
  • Star Wars Celebration @ Anaheim Convention Center
    Christopher Victorio brings back photos from a land not so far away of the Star Wars Celebration at the Anaheim Convention Center.