"Our noodles are high in gluten, so they have a lot of bounce and chew," he says. "We're the anti-soba."
Falik is the co-founder of Odang Udon
, a brand that's the only maker of fresh udon in the United States and which can be found in several Whole Foods, via Good Eggs, and at the SoMa StrEat Food Park, where Odang's food truck — or trailer, technically — serves lunch and dinner every day of the week but Monday.
"The udon we make has four basic ingredients: non-GMO wheat flour from Australia, salt, vinegar, and water," Falik says. "No preservatives, no xanthan gum, no fats. There's a lot of protein in it, because of that gluten content. We're crusaders for the good kind of gluten."
Ben Falik is strongly pro-gluten.