Don’t underestimate Berner. Though he’s best known as a rapper, he’s also a successful businessman and entrepreneur. And he’s done it all by capitalizing on marijuana. The San Francisco native, who has released eight solo albums since 2007, owns three weed dispensaries, as well as two Mary Jane-themed clothing companies and multiple (not to mention very popular) weed strains. He also has a line of “hemp water” called Hemp20, produces a webseries called Marijuana Mania, is working on launching two apps, and owns the website marijuana.com. In fact, just last year, he told SFGate.com that his non-musical projects gross more than $10 million annually. As for his music, Berner is rather consistent in his sound, churning out mid-paced jams that are delicate on the bass and perfect for lighting up to.
Berner at 8 p.m., Friday, Dec. 23, at the Warfield. $35-$55; thewarfieldtheatre.com.