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Is Bay Area Rap Too Insular? Roach Gigz Talks to MTV About the Pitfalls of Being Indie - By - March 1, 2011 - SF Weekly
SF Weekly

Is Bay Area Rap Too Insular? Roach Gigz Talks to MTV About the Pitfalls of Being Indie

Roach Gigz wants to get out from behind the Bay Area fence.

For whatever reason, Bay Area hip-hop is an insular beast that often fails to escape its Northern California birthplace. Sure, we have artists like E-40 and the Souls of Mischief that made it into the national spotlight ever so briefly, as well as Lil B, who seems to be on the cusp of stardom. But on the whole, Bay rappers don't get the same exposure as MCs in cities like Atlanta or NYC.

San Francisco's own Roach Gigz took a minute to talk to MTV about this phenomenon, pointing out that he's a known figure out here, but when he goes to New York, he's relatively anonymous. He attributes a big part of it to the independent mindset of Bay Area rap; specifically, the refusal to play by the rules of major label execs, and many rappers' decision to produce and distribute their music themselves.