North Beach passersby on Broadway who look up may notice it’s become a proxy battleground over abortion. A new pro-choice billboard was installed Tuesday.
Abortion Care Network launched six ads in the Bay Area targeting pregnancy crisis centers, which exist in healthy numbers even here. San Francisco has three centers — one by Union Square on Sutter Street, one in the Sunset on Lawton Street, and one in the Outer Mission on Mission Street.
Crisis pregnancy centers generally attempt to convince a woman against abortions but have Congress-level titles that may not paint the whole picture of pregnancy options. RealOptions Pregnancy Medical Clinics — which has four locations in the Bay Area — paints a dire picture of abortion by focusing on the medical risks and pain while declining to recommend actual providers.
But now at a parking lot on Broadway and Kearny Street by Pizza Royal, an ad is firing back.
“Patients need medically accurate information, not politically-motivated deception about abortion,” it declares next to the face of UCSF nurse, researcher, and abortion provider Monica McLemore.
Just across Kearny Street at another parking lot, a Prolife Across America advertisement reads, “Believe in Miracles.”
The other Abortion Care Network ads are in Oakland, San Leandro and Redwood City. The organization placed two ads in San Jose, which has six crisis pregnancy centers.
The ad campaign comes months after the California Board of Registered Nursing allows nurses to get continuing education credit for a class on abortion pill reversal. The controversial procedure injects progesterone to reverse the medication, though results are mixed.