Cairo Tweet Plastered on Kenneth Cole Store in SOMA

Is this a joke?

Upscale shoe retailer Kenneth Cole created a firestorm after tweeting out the following message: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is not available online. — KC”

The message was not well-received by people across the world, and the retailer quickly took down the post, apologizing for the “poorly timed remark.”

“We weren't intending to make light of a serious situation. We understand

the sensitivity of this historic moment,” the retailer says on Twitter.

And while the message was retracted, it was still found emblazoned on a SOMA Kenneth Cole shop early this morning, according to SFist.

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