Remember that peaceful anti-North Korea protest that turned into a not-so-peaceful environmental panic earlier this year after a marketing company foolishly released 10,000 red balloons into the air near the city's Moscone Center?
The company — TrashTalkFCM — was intending to use the balloons as a “eye-catching” marketing ploy to draw attention to its new video game Homefront, which simulates American guerrilla fighters
challenging North Korean forces. But instead of drawing attention to the game, the red balloons — some of which drifted into the Bay — set off residents and city officials who could not for the life of them understand why anyone would create that kind of environmental mess.
Now the company is paying for it — literally.