It was a sign of the times in the changing Mission when Doc’s Clock was forced to relocate one block north this summer, and was not allowed to bring with it the signature neon “Cocktail Time” sign that has served as a beacon for late-night drunks and retro architecture fans. But thanks to some clock-wise work at City Hall, fans of the establishment can roll the clock back and reunite the original old vintage sign to the new Doc’s Clock location at 2417 Mission St.
The only catch? They need $20,000 to do it. A GoFundMe campaign to Bring the Doc’s Clock Sign Home has already hit 10 percent of its goal, less than 24 hours into the campaign.
It’s been an article of faith among San Francisco drinkers that the sign would remain behind when Doc’s Clock moved to its new 20th and Mission streets location. But according to Sup. Hillary Ronen’s office, “the sign received a special ‘vintage’ designation under the Planning Code so it could be moved,” so that “the original sign could be moved and that [Doc’s Clock’s previous] landlord would be able to replace it with something similar in shape and size.”
“I am thrilled that Doc’s Clock will be allowed to bring their iconic vintage sign with them to their new location,” Ronen said in a release. “I was able to bring together the bar owners, the previous landlords, and the Planning Department to figure out a creative way to allow the sign to be moved — which was a much more complicated process that one might think.”
“I can’t wait for the sign-lighting celebration!,” added the District 9 supervisor, who had been Sup. David Campos’ chief of staff when Doc’s Clock received a legacy business designation in September 2016.
The Doc’s Clock GoFundMe page notes that “The cost to accomplish this is significant to a small, independent business owner, so any little bit helps. Please consider donating to this cause either here, or at their benefit on March 2nd which will include a silent auction. If nothing else keep drinking at Doc’s.”