In serving as the self-anointed standard bearer for progressivism, The San Francisco Bay Guardian does well to never exactly explain what progressivism is. In this way, progressivism merely becomes whatever the Guardian deems it to be. If progressivism is whatever the Guardian says it is, then it's easy for the Guardian to support all that's progressive.
Take, for example, the paper's serious call for Dennis Kucinich to move here and run against Nancy Pelosi. There are numerous reasons to laugh this one off (apart from Kucinich's eerie resemblance to the Keebler elf).