Marketers, Law Enforcement Fulfill SF Weekly Prediction; Energy Beer Declared Stupid

By Matt Smith

California has joined 10 other states in compelling Anheuser Busch to stop selling caffeine-spiked beer. University researchers had determined the beverage caused a nervous system syndrome called “wide awake drunk,” and was therefore a public menace, according to a press release from California AG Jerry Brown.

The watchdogs might have saved steps by looking up a 2000 SF Weekly satire column, which facetiously predicted the introduction of an “energy beer” that would be viewed as a public menace, and run into trouble with the law.

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