The city where legal marijuana in America was born is getting its ass kicked on cannabis innovation yet again.
Who's making San Francisco look bad this time? Why, it's the surfing hippies in Santa Cruz, which could be the first county in California to test and certify cannabis for quality control.
Yes, any dispensary making a serious run for your money will test for mold and tell you how strong your weed is. But that's all within the industry — there's no third-party certification, and certainly no government involvement, which means, frankly, it's suspect.
And don't expect San Francisco to try to follow suit anytime soon.