San Francisco Magazine to be printed on pure silk

The recent sale of San Francisco magazine’s parent company for some $250 million has us wondering if the upscale city glossy plans to start offering free Cartier diamonds with every issue.

A few days ago, Clarity Partners, a private L.A. equity firm, bought a controlling stake in Chicago-based Modern Luxury Media, publishers of two dozen regional lifestyle journals nationwide. Modern Luxury’s titles appeal to the topsoil of the upper crust, those elusive readers with six-figure incomes drawn to “articles” about ascots, Prada handbags, and brioche.

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