SF Hires an Official Tweeter

Boom-time San Francisco needs to tighten its belt. Late last year, Mayor Ed Lee announced the $9 billion city budget would come up $100 million short for the fiscal year that begins July 1 — thanks largely to ever-rising pension costs — and every city department would need to trim spending by 1.5 percent.

In response, the city's Department of Technology moved to hire a full-time municipal tweeter. In January, DT posted a job ad for a “Social Media Strategist.” For up to $130,000 a year, this digital native will man the city's official social media feeds, “manage social media campaigns,” and run “multiple social media accounts.”

In other words: for six figures, San Francisco needs someone able to walk, Tweet, and Snapchat all at the same time. Can we say #GoodGovernment?

DT officials defended the need for an official city tweeter. “[T]he Social Media Strategist is a really critical role for improving and enhancing the City's communications, response, and engagement with the public,” said Kathleen Clark, DT's acting deputy director of communications (who takes home $150,000 a year herself, according to a department source).

The tweeter, who Clark did not identify, started work on Monday. Already, expectations are high: Last week's performance from @SFBART's official feed will be a tough act to follow. CR

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