Claude VonStroke knows the value of branding. It's not that the San Francisco–based house and techno DJ and producer is a commercial automaton. After all, the man has been known to rock a bird costume. But don't let his fowl fixation fool you. VonStroke is skilled at moving product. "I'm a strong believer in marketing your message," he explains in his laidback drawl from the office of his two labels, Dirtybird and Mothership. "[It] is, unfortunately, just as... More >>>