There's something about naming your bar after a social or psychological term that strikes people's fancy in this town. We've got Amnesia, Zeitgeist, and Gestalt. Amnesia I totally get as a nod to drinking. Ditto with Zeitgeist, since bars tend to reflect whatever culture is happening at a particular time. Gestalt is harder for me to wrap my head around. In fact, I don't even really understand the term at all, other than that it means that the whole is greater than the sum of its parts. I believe it's an approach to therapy that looks at everything, including the subconscious, to treat the patient. I suppose you can translate that into a boozy feng shui approach to barkeeping. The theory is that a tavern as a whole is greater than the sum of its parts, and when it comes together, all the parts — decor, selection, and, of course, clientele — are working in harmony. Plenty of bars try to get all three elements working... More >>>