Back in 2010, Bethany Cosentino demonstrated that even as a member of the aw-shucks indie rock club, it was possible to become a near-cultural icon with just a few addictive songs, some raw personality, and an active Twitter feed. As Best Coast, her band, grew in popularity, the world found at least as much of a celebrity in Cosentino as a musical artist. Some corners of the Internet became obsessed, churning out acres of type about her boyfriend (Nathan, of the slackery guitar band Wavves), her cat (Snacks, with 10,000 Twitter followers), and the now-25-year-old's post-millennial charm: She was cute, stoned, a little self-obsessed, and radically accessible via Twitter and constant online interviews. Covered (and savaged) by blogs like Hipster Runoff the way a Hollywood star would be offered up in a supermarket rag, Cosentino ascended to indie-pop ubiquity. She became a star — like a lesser-known Zooey Deschanel, only way cooler; a Taylor Swift for the... More >>>