"I personally think that American culture tends to box things too quickly," says Rowan Jimenez, lead singer for the bilingual rock band Orixa. He's relaxing with the band's drummer and co-founder, Juan Manuel Caipo, on a couch in the spacious Emeryville loft Jimenez shares with his wife. "I think it's just the way the culture works here. You get a product, you line it up, and then you mass produce it, you create a line and make the same thing available everywhere else. And for us, it's always been about trying to break off from that Latin tag, you know, where we come and say, 'Yeah, we're Orixa!' and it sets some kind of place in people's minds where they go, 'OK, Orixa, Latin, Cuban music,... More >>>
Orixa: Eddie Caipo, Juan Manuel Caipo, Rowan Jimenez, Mark Caipo, and Paul Yturriago.