When I scan a menu, I notice the errors. When I read a book, I circle the typos. Like the author of the best-selling grammar title Eats, Shoots & Leaves, I have the urge when passing billboards that incorrectly use "its" instead of "it's" to climb up with a giant Sharpie and insert the apostrophe myself. It's bad enough to be obsessed by words. But to be obsessed by typography -- not just grammar and syntax and content, but also the very forms that make up the words, plus the area around each letter, the space between each line, the way the characters look on the page or screen -- is hard to imagine. Strange, then, that San Francisco is filled with... More >>>