In 2002, Fred Franzia began marketing a new line of wines. They looked like vintage wines -- they were sold in 750-milliliter bottles with corks, and sported classy labels -- but the price was just $1.99 a bottle. Sold at Trader Joe's stores under the Charles Shaw brand, the wines were a quick and enormous hit. After a Trader Joe's employee referred to the wines as "Two Buck Chuck" in an Internet chat room, a Franzia promotions consultant shared the moniker with... More >>>
Fred Franzia in His Office: "If anyone should
be worried it's the Napa vintners, because
we sure as hell aren't going away."