For a business born out of a pun that grew into a hoax, Double or Muffin is an admirable new member of San Francisco's homegrown pop-up scene. The story is a backward one, a muffin shop that had a website and promotional shirts before there were ever muffins. It started when Ben Gifford and Sean Pears were standing in line at bakery in their... More >>>
Double or Muffin
Come on. How could you not make a bet with these guys?