Another Planet Entertainment
Another Planet Entertainment was formed in July 2003 by longtime veterans of Bill Graham Presents, Gregg Perloff, former President/CEO of Bill Graham Presents/Clear Channel Entertainment West and Sherry Wasserman, former Senior Vice President of Bill Graham Presents/Clear Channel Entertainment West. Perloff began his career producing concerts for Cal Performances at the Greek Theatre and at Zellerbach Hall while attending graduate school at UC Berkeley.
On August 16, 2003 Another Planet Entertainment presented its first event, a concert by Bruce Springsteen and the E Street Band at Pacific Bell Park, in collaboration with Giants Enterprises. Another Planet Entertainment soon followed with many other concerts in the Bay Area including The Barenaked Ladies, Simon & Garfunkel, Red Hot Chili Peppers, Dave Matthews and Friends, Linkin Park, Staind, Metallica, Rod Stewart, The Dead and Shania Twain to name a few.