In the months since Hearst announced it might sell or close the Chronicle, I've read one hundred different reasons explaining why the paper is on the brink of collapse. The dumbest "analysis," though, has to be that the Chron is suffering because it's not "progressive" enough.
That line has been peddled by Randy Shaw on BeyondChron ("The Chronicle's top management has ignored their progressive customer base even at the cost of declining circulation and advertising revenue") and the Bay Guardia