Rest assured, whatever tinkering the Gatorade folks have done, they haven't altered the familiar piss colorA long time ago, in a county far, far away -- well, Alameda -- your humble narrator read the entire Associated Press style guide in one sitting. I laughed out loud once and only once -- at the example of when and when not to capitalize the "o" in olympics: "He went on a beer-drinking Olympics." That phrase is relevant now, regarding the redesigned and re-branded Gatorade bottles starting to
What were the odds of this happening?Sailing down Highway 101 toward Brisbane, drivers are greeted with an even bigger than real life Mike Singletary glaring off off a billboard accompanied by his now signature line: "I want winners." It's an unusual strategy to make a statement culled from a coach's quasi-unhinged, bizarre rant the cornerstone of your marketing campaign. But, I'll be damned, it works. I'm just glad the team didn't see fit to create a billboard incorporating Singletary's othe
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