Subject: Got Barry

• You Don't Have to Be a Psychologist to Figure Out the Deeper Meanings of Giants' TV Ads

  Let's be honest, the Giants could use this guy, too. The San Francisco Giants' entire ad campaign used to boil down to "Come watch: We Got Barry." Now the overriding message is, "Come watch: Barry's gone." A quartet of new Giants ads have been playing on San Francisco screens, and the theme couldn't be clearer: These guys are young, fun, and just like you! Hey, they even take Muni! To wit: A man in a business suit running around the street is gunned down at "home" on a toss over all the park

  March 17, 2009

• Baseball Savant Pablo Sandoval Is Must-See TV -- And That's What Giants Need

  Just prior to the season, we chatted with the impresario behind the Giants' latest round of TV ads. As we put it then, "The San Francisco Giants' entire ad campaign used to boil down to 'Come watch: We Got Barry.' Now the overriding message is, 'Come watch: Barry's gone.'" Needless to say, it hasn't worked out that way -- despite the team's effort to, in effect, ride Barry as far as he would take them and then, when he grew to be a liability, derive what energy it could by burning his corpse. No

  June 17, 2009