By Bonnie Ruberg
For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to the tattoo parlors they hate to the gyms that creep them out. Yelp’s selling point: it’s all about what you, the consumer, have to say. Readers get pure, unadulterated public opinion -- not trumped
By Lauren Smiley
Billboards have popped up around the city this month in a new ad campaign from California Pacific Medical Center reading, "Rediscover St. Luke's....the SoMa gateway to California Pacific Medical Center. We're here to stay!"
It sounds a tad bit defiant, but marketers figure that such chutzpah was in order for a money-bleeding Mission hospital that has battled rumors and the reality of closing before and after being merged by health-care giant Sutter Health at the first of
Somewhere, in his personal Fortress of Ultimate Darkness, the Outhouse Arsonist has to be burning up. His -- and we're assuming this one is a man, sorry -- little crusade to protest rampant construction in well-heeled Russian Hill/protest consumerism/kick sand in the face of capitalist society/burn things has become the backbone of a rather crass marketing campaign by a large chemical company. Clorox, as noted earlier on this page, has loudly and publicly jumped into the fray, sponsoring a $5,00
In the realm of manipulative marketing tactics, it doesn't get much
better than a love letter. "Do you love J.Crew?" the email wants to
know. But before you have time to think about it, the subject line
assumes your devotion to the brand and announces, "We love you too." Is there anything more hollow than a proclamation of love issued by a giant, soulless clothing company to a mass email list? Maybe it's realizing that you haven't gotten an "I love you email" in your inbox in months. Ac
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