By Lauren Smiley
Billboards have popped up around the city this month in a new ad campaign from California Pacific Medical Center reading, "Rediscover St. Luke's....the SoMa gateway to California Pacific Medical Center. We're here to stay!"
It sounds a tad bit defiant, but marketers figure that such chutzpah was in order for a money-bleeding Mission hospital that has battled rumors and the reality of closing before and after being merged by health-care giant Sutter Health at the first of
Somewhere, in his personal Fortress of Ultimate Darkness, the Outhouse Arsonist has to be burning up. His -- and we're assuming this one is a man, sorry -- little crusade to protest rampant construction in well-heeled Russian Hill/protest consumerism/kick sand in the face of capitalist society/burn things has become the backbone of a rather crass marketing campaign by a large chemical company. Clorox, as noted earlier on this page, has loudly and publicly jumped into the fray, sponsoring a $5,00
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