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Blogs
November 29, 2011
Supermarkets No Longer Treat Generics as the Shame of the Cart
Grocery chains have been rebranding their generic store brands for a decade or two now with flashier packaging and better names -- Whole Foods' 365, Safeway's O Organics -- but a new story from Bloomberg Business Week/SF Chronicle reports that the chains are now initiating large-scale marketing ... More >>
Blogs
March 24, 2011
Claim: Limewire's Shutdown Reduced Music Piracy by 7 Percent
The nationally-recognized market research nerds NPD Group just released their latest poll, which suggests the shutdown of the file-sharing application Limewire this past October reduced peer-to-peer-based music piracy in the U.S. by a significant 7 percent. Wait, that many of you were still ... More >>
Calendar
February 16, 2011
Blight Might Make Right
The nationally-recognized market research nerds NPD Group just released their latest poll, which suggests the shutdown of the file-sharing application Limewire this past October reduced peer-to-peer-based music piracy in the U.S. by a significant 7 percent. Wait, that many of you were still ... More >>
Music
January 26, 2011
Joe Nice: Show Preview
The nationally-recognized market research nerds NPD Group just released their latest poll, which suggests the shutdown of the file-sharing application Limewire this past October reduced peer-to-peer-based music piracy in the U.S. by a significant 7 percent. Wait, that many of you were still ... More >>
Blogs
November 12, 2010
Zynga-Hired Advertiser to Pay City $45,000 for Illegal Guerrilla Marketing
Meyer Lansky would not be impressed.The company hired by San Francisco-based social game developer Zynga to promote one of its games has agreed to pay the city $45,000 in fines for illegal marketing tactics, City Attorney Dennis Herrera announced today.Back in August, the city attorney's office w ... More >>
Blogs
August 23, 2010
Zynga Off the Hook for Mafia Wars Vandalism, S.F. City Attorney Says
It looks like Zynga is not going to face legal or financial consequences for alleged sidewalk vandalism carried out as part of a marketing campaign for the San Francisco-based company's new online game, Mafia Wars: Las Vegas.Instead, according to Matt Dorsey, spokesman for San Francisco City Atto ... More >>
Blogs
August 19, 2010
Zynga in Hot Water with San Francisco City Attorney Over 'Mafia Wars' Marketing
Dennis Herrera is taking off the gloves over Zynga's 'Mafia Wars'The San Francisco City Attorney's office is going after social-gaming company Zynga -- maker of such popular Facebook applications as FarmVille and Mafia Wars -- for what it calls an "illegal and actionable" marketing campaign to pr ... More >>
Blogs
July 7, 2010
Fast Company Influence Project Pisses Off Online Influencers
You can add another entry to the annals of botched social media campaigns; Fast Company and San Francisco based digital marketing agency Mekanism turned Fast Company readers into digital guinea pigs this morning with The Influence Project, an ornate marketing rickroll where users had to register the ... More >>
Blogs
January 5, 2010
Tourism Board on Odd Juxtaposition of Words 'County' and 'Country': We Meant to Do That!
Is Sonoma Country a constitutional monarchy? Or do its kings still rule by divine right? You receive odd things when you work at a newspaper. A job candidate signifying he or she was ready to "hit the ground running" sent us some baby shoes (we gave them to a baby). An even more deranged candidat ... More >>
News
December 2, 2009
Career optimization: Being a journalist in the Internet age
Is Sonoma Country a constitutional monarchy? Or do its kings still rule by divine right? You receive odd things when you work at a newspaper. A job candidate signifying he or she was ready to "hit the ground running" sent us some baby shoes (we gave them to a baby). An even more deranged candidat ... More >>
Blogs
November 10, 2009
When No One Loves You, Corporate Email is There
In the realm of manipulative marketing tactics, it doesn't get much better than a love letter. "Do you love J.Crew?" the email wants to know. But before you have time to think about it, the subject line assumes your devotion to the brand and announces, "We love you too." Is there anything m ... More >>
Blogs
March 31, 2009
Making a Buck off San Francisco's Misery or an Honest Corporation Concerned About Our Welfare? Either Way, Flaming Outhouses Make For Great Publicity.
Somewhere, in his personal Fortress of Ultimate Darkness, the Outhouse Arsonist has to be burning up. His -- and we're assuming this one is a man, sorry -- little crusade to protest rampant construction in well-heeled Russian Hill/protest consumerism/kick sand in the face of capitalist society/burn ... More >>
Film
February 25, 2009
Garrison Keillor: The Man on the Radio in the Red Shoes
Somewhere, in his personal Fortress of Ultimate Darkness, the Outhouse Arsonist has to be burning up. His -- and we're assuming this one is a man, sorry -- little crusade to protest rampant construction in well-heeled Russian Hill/protest consumerism/kick sand in the face of capitalist society/burn ... More >>
Blogs
December 15, 2008
Note to the Privately Insured: St. Luke's Wants You!
By Lauren Smiley Billboards have popped up around the city this month in a new ad campaign from California Pacific Medical Center reading, "Rediscover St. Luke's....the SoMa gateway to California Pacific Medical Center. We're here to stay!" It sounds a tad bit defiant, but marketers figure th ... More >>
News
December 3, 2008
It's the economy, a$$hole
A swanky hotel chain's four-letter ad campaign.
Blogs
November 21, 2008
Is Yelp Extorting San Fran Businesses for Good Reviews?
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
Blogs
March 21, 2008
TV's 'Apprentice' Uses Product Placement to Combat TiVo's Fast-Forward Button
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
Blogs
November 14, 2007
So Does That Mean Weeklies Were Ahead Of Their Time? Shit, They've Always Been Free
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
Calendar
October 31, 2007
Blood Feast
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
News
October 24, 2007
Lotus Vodka Filled with Life-Giving Vitamins ... and Cirrhosis-Causing Alcohol!
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
Calendar
September 5, 2007
Dear Emily
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
Blogs
August 16, 2007
$50K on Anti-Drinking Ads: Yeah, That'll Make a Dent
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
News
July 5, 2006
Letters to the Editor
July 5, 2006
News
March 1, 2006
Sloganeering
For years the city has been using racy ads to sell HIV prevention. Do they work?
News
November 30, 2005
The Smoking Gun
A treasure trove of damning evidence against Big Tobacco has been unearthed at UCSF
News
March 16, 2005
Real to Reel
Jesse Kipp's job in the emerging field of commercial ethnography could make you the star of your very own advertisement
News
September 29, 2004
Under the Gun
Why the Army thinks a 30-year-old college-educated California bull rider will help it recruit soldiers during wartime
Calendar
February 26, 2003
Sold American
It's the reel thing: Coke and other brands in a funny montage of product placements
News
December 19, 2001
Gift of the Magus
It's nice to think the right presents could make this a merry holiday season. Nice, but not particularly wise.
News
May 9, 2001
Read It, Hug It
The new Chron may not be better, but it is more emotionally available
News
April 11, 2001
Crushed
A successful, prolific inventor reveals how not to create a new product
Culture
July 26, 2000
Porn to Sell
Product placement comes to adult videos...hey, watch where you put that thing!
Music
July 21, 1999
The House of Tudor
Product placement comes to adult videos...hey, watch where you put that thing!
Film
October 21, 1998
Reel World
Product placement comes to adult videos...hey, watch where you put that thing!
Calendar
April 23, 1997
Unspun
Product placement comes to adult videos...hey, watch where you put that thing!
News
May 24, 1995
Letters
Product placement comes to adult videos...hey, watch where you put that thing!
News
May 10, 1995
Dialing for AIDS Dollars
National group soaks donors for telemarketing scheme as Republicans seize Capitol Hill

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