Grocery chains have been rebranding their generic store brands for a decade or two now with flashier packaging and better names -- Whole Foods' 365, Safeway's O Organics -- but a new story from Bloomberg Business Week/SF Chronicle reports that the chains are now initiating large-scale marketing ... More >>
The nationally-recognized market research nerds NPD Group just released their latest poll, which suggests the shutdown of the file-sharing application Limewire this past October reduced peer-to-peer-based music piracy in the U.S. by a significant 7 percent. Wait, that many of you were still ... More >>
Meyer Lansky would not be impressed.The company hired by San Francisco-based social game developer Zynga to promote one of its games has agreed to pay the city $45,000 in fines for illegal marketing tactics, City Attorney Dennis Herrera announced today.Back in August, the city attorney's office w ... More >>
It looks like Zynga is not going to face legal or financial consequences for alleged sidewalk vandalism carried out as part of a marketing campaign for the San Francisco-based company's new online game, Mafia Wars: Las Vegas.Instead, according to Matt Dorsey, spokesman for San Francisco City Atto ... More >>
Dennis Herrera is taking off the gloves over Zynga's 'Mafia Wars'The San Francisco City Attorney's office is going after social-gaming company Zynga -- maker of such popular Facebook applications as FarmVille and Mafia Wars -- for what it calls an "illegal and actionable" marketing campaign to pr ... More >>
You can add another entry to the annals of botched social media campaigns; Fast Company and San Francisco based digital marketing agency Mekanism turned Fast Company readers into digital guinea pigs this morning with The Influence Project, an ornate marketing rickroll where users had to register the ... More >>
Is Sonoma Country a constitutional monarchy? Or do its kings still rule by divine right? You receive odd things when you work at a newspaper. A job candidate signifying he or she was ready to "hit the ground running" sent us some baby shoes (we gave them to a baby). An even more deranged candidat ... More >>
In the realm of manipulative marketing tactics, it doesn't get much better than a love letter. "Do you love J.Crew?" the email wants to know. But before you have time to think about it, the subject line assumes your devotion to the brand and announces, "We love you too." Is there anything m ... More >>
Somewhere, in his personal Fortress of Ultimate Darkness, the Outhouse Arsonist has to be burning up. His -- and we're assuming this one is a man, sorry -- little crusade to protest rampant construction in well-heeled Russian Hill/protest consumerism/kick sand in the face of capitalist society/burn ... More >>
By Lauren Smiley Billboards have popped up around the city this month in a new ad campaign from California Pacific Medical Center reading, "Rediscover St. Luke's....the SoMa gateway to California Pacific Medical Center. We're here to stay!" It sounds a tad bit defiant, but marketers figure th ... More >>
A swanky hotel chain's four-letter ad campaign.
By Bonnie Ruberg For anybody who’s new to the Bay Area, or who just wants to check up on a business before stepping foot in the door, Yelp.com is invaluable. With 25,000 listings in San Francisco alone, the site lets customers post public reviews of everything from the restaurants they love to t ... More >>
July 5, 2006
For years the city has been using racy ads to sell HIV prevention. Do they work?
A treasure trove of damning evidence against Big Tobacco has been unearthed at UCSF
Jesse Kipp's job in the emerging field of commercial ethnography could make you the star of your very own advertisement
Why the Army thinks a 30-year-old college-educated California bull rider will help it recruit soldiers during wartime
It's the reel thing: Coke and other brands in a funny montage of product placements
It's nice to think the right presents could make this a merry holiday season. Nice, but not particularly wise.
The new Chron may not be better, but it is more emotionally available
A successful, prolific inventor reveals how not to create a new product
Product placement comes to adult videos...hey, watch where you put that thing!
National group soaks donors for telemarketing scheme as Republicans seize Capitol Hill