In the old days of the music industry, label staff loaded up their station wagons with vinyl albums and promotional goodies, and set off on Odyssey -like road trips across America, stopping at every mom'n'pop retail shop along the way. The goal was to establish direct, personal relationships with record stores, and to forge a connection between retail, artist, and label which has become increasingly rare these days.
So you've got to give it up to Seattle-based indie reissue specialists Light in
foam order.com
