People loved Herb Caen for many reasons, but perhaps his most passionate advocates were among followers of a recurring feature called "namephreaks." Caen would often sprinkle his column with examples of people who'd chosen professions bizarrely in keeping with their own names. Berkeley postman Bill Trampleasure -- [Get it? He's a letter carrier who loves to walk.] -- cherished Caen as a personal hero after multiple mentions in the column. Brie Mercis became a big cheese in