While we thank our lucky stars that rumors of a rampant April Fools converge virus turned out to be just that, we feel even luckier to be in San Francisco learning the ins and outs of the social Web at O'Reilly Media's Web 2.0 conference. Coining the term in 2005, Tim O'Reilly's Web 2.0 has been around just as long as the concept of a "social Web" and can be likened to a more meaty, less whiskey-, and pizza-soaked SXSW. (This being SF, conference devotees can grab ginger martinis and a snack at
